Art Deco Part deux: Streamlining

Streamlining Design: From Train to Toaster

Stutz with Ra emblem
Art Deco is very eclectic.
art deco provided escapism
30's was economic depression

Metropolis (1927)

How did streamlining become a prominent characteristic of Art Deco?

How does one define it?
Designed form offering least resistance to fluidflow. To make more efficient. (save time and energy)

What characterises streamlining?
Streamlined Design.
- dynamic functionalism
- roots in science
-1930s, 2nd world war.
- Solution to economic crisis
- New profession: Industrial design.

Executive of Sears, Roebuck and Co., Raymond Loewy next to coldspot refridgerator, 1934.
Fernand Leger, Les Disques Dans la Ville. French, 1920, Oil on Canvas.
Sir George Cayley, true forms of least resistance 1809.
Navy rigid airship, Los Angeles (1926)
Raymond Loewy, The PrincesssAnne (Designed 1936, launched 1936)
-round edges
-smooth surfaces
-low horizontal profiles
-absorbtion (simplified, shapes blend into each other via curves)
-reductivism (take out ornament)
-compare to Princess Mary, 1934
Constantin Brancusi 'bird in space, bronze, 1943)
-concept of flight in abstracted form
Pullman Car and Manufacturing Company, The city of Salina (1934)
-interior matches the exterior.
Sir Charles Burney, The Burney Streamliner, 1930.
William Stout, The Stout Scarab, 1935.
Raymond Loewy, The automobile of the future, 1938.
Raymond Loewy, Evolution Chart of automobile, 1933.
Raymond Loewy's model streamlined office and studio, 1934.
Cigarette Lighter, For Ronson, Newark, American c1925
Egmont Area and theodore. Brookhart meat slicer. (1940)
Pencil Sharpener
Ken Wicker, Lounge Chair, Chromium Plated Steel.

Hand in at support centre in the squires buiding.