Efficiency, Durability, Safety and ergonomics of a product leaves you with artistic and moral judgements AKA Taste.
T'is the revealing of who we are through our objects and purchases.
Taste before mass production was easy.
-Taste and modernism.
- An opportunity for equal opportunity.
- People/designers want to be different/individual
- People communicate throughtheir consumer choicess.
- Taste, Design and the Brand
Kitsch 'unknowingly naff or offensive attempts to be clever.'
- look at Jeff Koons.
- geographical, social, educational, economic.
'one persons weird is another persons priority'
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